Blueprint Law offers a full range of commercial legal services across many industry sectors, for both large and small clients. We have a dedicated team of experienced and trusted lawyers with technical expertise, industry knowledge and commercial awareness committed to excellence, pragmatism and delivering solutions.
Structuring of new businesses
Restructuring of existing businesses
Shareholder and Unitholder Agreements
Minority shareholder advice
Acquisition and sales of businesses
Sale and purchase of shares
Advice on directors’ duties
Drafting and reviewing all forms of commercial contracts
Advice on insolvency issues
Drafting a share sale agreement for our client to sell all of his shares in an existing company
Advising on the sale of a professional services firm and drafting all the necessary documents to effect the sale of business
Drafting a shareholder's agreement for a new software development company for the issuance of shares to a new shareholder
Drafting an agreement for our client to engage an agent in Australia and New Zealand to represent our client and generate further business for our client using a commission-only based structure
Blueprint Law has been recognised for our intellectual property expertise by being awarded 'Leading Firm'
status by the Legal 500 Asia Pacific Guide for 2012 and 2013.
We provide commercial and strategic advice across a range of industries, including information technology, entertainment, publishing and brand-rich businesses.
Developing trademark strategies and programs (nationally and internationally)
Name and trademark availability searches (nationally and internationally)
Filing trademark applications (nationally and internationally)
Trademark infringement claims and proceedings
Trademark opposition applications and proceedings
Cancellation and removal of trademarks applications and proceedings
Trade mark monitoring services
Intellectual property disputes and proceedings
Copyright infringement claims and proceedings
Intellectual property assignments and licences
Domain name registrations and transfers
We have advised clients in relation to obtaining trade mark protection for single
or multiple trade marks in Australia and internationally
We have assisted an international group of clients in relation to their co-
ordinated brand protection strategy
We have set up corporate structures designed to protect intellectual property assets from adverse claims
We have advised the inventor of a new product on its IP protection and
distribution arrangements, including preparing a standard-form distribution
We have assisted several clients in relation to claims of trade mark infringement,
passing off and misleading or deceptive conduct
Blueprint Law has particular expertise in relation to the technology sector, covering all aspects of hardware and software provision, development services and online commerce. We have particular expertise assisting online start-ups across all areas of legal advice to help get then up and running. We have also advised several IT consulting companies in relation to their contractual arrangements with customers.
Advising in relation to software licensing arrangements
Drafting terms and conditions for online businesses
Preparing documents for joint ventures, teaming agreements and commercialisation of software-based businesses
Conducting website and business audits for legal compliance
Advising on data protection and privacy law issues
Handling domain names disputes
Preparing technology companies for sale
We have advised an enterprise-grade App developer in relation to contracts with major national companies
We have advised a software company in relation to software licensing arrangements for new products
We have assisted a client who operates a successful transactional App in relation to a pilot trial of a white label version of the App for a national retailer
We have advised a data and VOIP service provider in relation to several client contracts, including preparing a template customer contract
We have reviewed and negotiated several data centre agreements for an IT service provider offering remote-hosted solutions for its customers
We have assisted a client who has re-launched a web-based training platform for compliance professions
Blueprint Law has particular expertise assisting start-ups across different industry sectors, many of which have been new online businesses.
Advising on and drafting non-disclosure agreements
Drafting and reviewing terms + conditions
Assisting in developing terms of trade
Developing trademark strategies and securing trademark protection for brands (nationally and internationally)
Copy clearance for websites
Drafting privacy policies
Advising on finance deals, joint ventures and partnership arrangements
Advising on the structuring, or restructuring of business
Drafting and reviewing employment contracts and consultancy agreements for contractors
We have provided a range of legal services to several clients who operate online
collaborative consumption businesses, including advising on relevant legal issues
and preparing terms and conditions
We have assisted several start-ups with their initial corporate structuring,
working with external tax advisors where appropriate
We have advised many clients in relation to non-disclosure arrangements when
they are seeking interest in their new venture form external financiers, partners
or potential customers
We have advised on brand protection issues in Australia and internationally,
helping clients choose a brand name with minimal risk of infringing third party
Media + Entertainment
Blueprint Law is one of the leading entertainment and media law practices in Australia, with significant experience both locally and internationally. We provide high-quality advice on all relevant legal issues supported by our thorough understanding of the commercial and creative objectives of our clients.
Film and television production
Option and purchase deals
Financing and investment agreements
Distribution and sales agency arrangements
Television format licensing
Advertising + Marketing
Advise on legal issues relating to advertising and marketing campaigns
Legal clearance of concepts and content
Third party supplier contracts for including for content production
Sponsorship and endorsement arrangements
Event organization and sponsorship
Commercial rights and media exploitation
Manufacture, sale and distribution of associated sporting goods
Carrying out a full range of production legal work, including preparation of all contracts and other documents in respect of a television mini-series
Drafting and reviewing contracts in relation to a major theater production being staged in Sydney and Melbourne
Drafting an agreement for a client to provide production services for a large national FMCG retailer in relation to their new advertising campaign
Drafting and reviewing a sponsorship deal for a celebrity for her endorsement of a range of products to be promoted on television and sold in stores
Advising a client in relation to their participation in a reality television series and reviewing the relevant contract
Carrying out copyright clearances on a feature film produced by a client
Blueprint Law advises clients in all
key areas of employment law and practice, both contractual and
contentious. We aim to help our clients negotiate the complex
maze of employment laws in a timely, sensitive and pragmatic
Preparing and reviewing employment contracts
Advising on termination of employment including summary dismissals
Advising in relation to redundancy issues
Representing clients in relation to unfair dismissal claims and proceedings
Advising on contractor vs employee arrangements
We have advised several clients on restructuring arrangements, involving
redundancies and terminations
We have assisted various clients in relation to restraint clauses, particularly
clients seeking to recruit senior executives subject to restraints in their existing
contracts of employment
We have helped clients with their management of non-performing staff
Blueprint Law has wide-ranging experience and expertise in commercial dispute resolution, both domestic and international. Our dispute resolution skill-set covers the full spectrum of litigation, arbitration and alternative dispute resolution. We provide pragmatic and quality advice geared to finding cost-effective solutions.
Implementing a general contracting and risk management framework
Advising on litigious matters with a view to reaching a negotiated settlement
Assisting clients with commercial negotiations, including providing meeting room facilities
Accompanying clients to interviews and meetings for ongoing disputes
Advising on and engaging in alternative dispute resolution avenues, such as mediation and arbitration
Acting in litigious matters, including representing clients at trial and appealing judgement outcomes
Acting as agent for interstate law firms conducting matters in Sydney
We recently assisted a client involved in a home insurance claim dispute with their insurer by securing a settlement in their favour. This resulted in recovering the maximum insurable amount for our client.
We successfully turned legal proceedings against our client for various loans allegedly made to our client by a business partner into a release which resulted in our client receiving monies he was owed and a withdrawal of those proceedings.
We were able to help a client avoid trademark infringement proceedings by approaching the legal issues with sensible business acumen, which also gave our client time to rebrand their business.
At Blueprint law, we get excited when we work in those areas of the
law we enjoy the most.
When we get the chance to work as part of a client’s business team,
our levels of enthusiasm are even higher. Helping to solve business
problems of all kinds with key business managers. Using our legal
skills and our legal and industry experience. Cost effectively.
Adding value. Providing capacity.
How do we do this? In different ways – primarily through
Insourcing, Project Support and Program Outsourcing.
We work with our clients to look at how best to resource existing
legal requirements of their business. The right decisions can reduce
both variable and fixed legal expenditures, or alternatively allow a
greater level of legal support on existing budgets.
Typically structured as secondments, these can be flexible to meet
the requirements of the business. The arrangements can be part time,
full time or a combination of both. They can be on-site or remote or
some combination of both. We match your requirements with the right
Blueprint can provide essential project support. This includes
traditional legal support on large transactions, disputes and crisis
response. It also includes the kinds of support that businesses need
to keep their businesses healthy.
We structure the support in close dialogue with you. Our core focus
is to place individuals to engage as part of an existing legal team,
or to be inserted to manage legal projects and work. This support
can be scaled to complement and respond to peak loads and
extraordinary events. It can be implemented using secondments or
We also structure packages tailored specifically for clients to
address specific legal and regulatory concerns. These can include
training programs, and tailored packages to address core back office
functions and organisational compliance and governance requirements. For example, Trade Practices, anti-corruption, privacy, OH&S and
There are many ways to achieve improved outcomes and solutions from
an organisation’s legal and regulatory activity, management and
expenditure. For example, to effectively commoditise specific work
areas, or to put better structures in place to get work done at less
expense or to provide core back office functions such as company
secretarial or board support.
Blueprint Law can provide flexible, efficient and unique solutions.
Gary Rogers established Blueprint Law in 2004 to offer high-quality legal services with a thorough understanding of the commercial context relevant to its clients. Since then, Blueprint Law has increased its client base almost entirely through referrals and recommendations and boasts an enviable roster of successful clients.
Gary has over 20 years’ experience gained at respected commercial law firms in the UK and Australia, including the firm now known as K&L Gates and Coudert Brothers. He has worked in Sydney, Los Angeles and London, including four years as senior in-house counsel with major free-to-air broadcasters, Channels 4 and 5, in the UK.
Gary has worked across a broad range of commercial and corporate law issues, including joint ventures, financing, acquisitions and disposals, across many industry sectors. Gary's particular expertise lies in relation to providing advice on the commercial application of intellectual property rights in many different industries. He is also vastly experienced in relation to film and television financing, production and distribution. He also has significant litigation experience, particularly in relation to intellectual property, media and technology matters. His clients are predominantly in the media, entertainment, intellectual property and technology areas of legal practice.
Gary is admitted to practice in New South Wales, Australia and originally qualified in England & Wales.
Lisa is a senior business solicitor with over 10 years post admission experience advising individuals, Government and private enterprise.
Lisa started her career in private practice in 2003 focussing on business matters, advising clients across a variety of industries including medium enterprises in the franchising and entertainment sectors. Lisa then worked at two reputable Sydney mid-tier law firms where she continued to advise clients across a variety of industries including franchising, health and fashion. During this time Lisa focussed on intellectual property and commercial contracts, managing sizeable domestic and international trade mark portfolios for high-value clients, developing clear and concise contract drafting skills.
Lisa joined the telecommunications, media and technology team of the top tier firm Clayton Utz in 2006 and became a Senior Associate shortly afterwards in 2008. Whilst at Clayton Utz, Lisa worked on a number of strategic, multi-million dollar commercial procurements and funding programs from start to finish for Government clients such as the Department of Defence and the Department of Communications. Lisa also advised private enterprises on key product launches, merges and acquisitions and major construction projects including the creation of the National Broadband Network.
In 2009, Lisa moved in-house and for the next three years provided legal services for a variety of private enterprises including an ASX listed construction company, a legal services outsourcing provider in India and a tier one telecommunications services provider during its restructure.
From 2012 until June 2014, Lisa was based in Canberra, advising Federal Government organisations including the Department of Health and Ageing and the Department of Parliamentary Services at Parliament House on a variety of commercial matters before being appointed as General Counsel for Defence Housing Australia.
Lisa joined Blueprint Law as a Senior Associate in June 2014. At Blueprint Law, Lisa will be focussing on advising our clients on all commercial and corporate legal issues across all sectors, as well as representing our clients in their commercial disputes. She brings an excellent understanding of what is commercially important to our clients, helping our clients achieve their objectives efficiently and cost-effectively.
Lisa holds degrees in Arts (History Major) from the University of New South Wales and Law from the University of Technology, Sydney which were both conferred in 2003. In 2012, Lisa completed a Graduate Diploma of Applied Corporate Governance (Private Sector Stream) with the Governance Institute of Australia.
Karina joined Blueprint Law in 2010 and works predominantly within the firm's intellectual property, general commercial and employment law practices. Her experience includes advising in relation to intellectual property protection programs, intellectual property disputes, commercial transactions and documents and employment law matters including employment disputes, predominantly on behalf of employers.
As a part of Blueprint Law's litigation practice, Karina has also been involved in matters ranging from debt recovery and insolvency proceedings to consumer law and intellectual property disputes in the Federal Circuit Court. Karina has also assisted in the structuring, and drafting of a range of agreements for clients operating within the technology, media and entertainment sectors.
Karina holds a Bachelor of Laws, Bachelor of Commerce and Diploma of Legal Practice and is admitted to practice as a solicitor in New South Wales.
Tania joined Blueprint Law as our Practice Support Executive in February 2013 after completing an internship with the firm in 2012. In her role, Tania supports the Blueprint Law team in organisational and administrative tasks, assisting with research for client matters, trade mark filings, attendances at Court and carrying out other paralegal tasks.
Tania is currently a student at the University of Wollongong where she is in her final year of a double degree of Law and Arts (majoring in Media and Cultural Studies).
Chris has been involved in advising and working with businesses in the Information Technology, Communications and Intellectual Property industries for over 25 years.He has provided legal and commercial advice across the broad spectrum of business activity including contracts, their preparation, negotiation and support and in dispute resolution. He has extensive experience in all aspects of distribution, sales and marketing of products and services, the development, licensing and commercialization of Intellectual Property, and compliance generally including Trade Practices, Anti-Corruption and Privacy.In particular, Chris has extensive experience in supporting all aspects of end to end software business – development, path to market, launch and growth – and in structuring new media internet businesses. He has worked on significant deals in the IT, Communications and Technology fields more broadly.
Chris held senior legal roles in
South Asia and the Pacific for Microsoft and its subsidiaries in the region for
over 14 years, roles which had broad responsibility to support and guide a
range of business groups. He has many
years international experience and has worked with and as part of teams
entering a range of new product markets and greenfield national markets.Ultimately he was on the Senior Leadership
team for Microsoft in Australia and New Zealand as head of function for the
Legal and Corporate Affairs team. Chris and his team were responsible for
providing legal advice and support, driving programs to improve Microsoft’s
image and reputation, managing government and community relations programs and
to manage critical risks including governance and compliance. Chris had an
additional focus on policy development, compliance and regulatory issues and
was Chair of the Australia/New Zealand Compliance Committee.
Prior to Microsoft, Chris trained
and practised as a lawyer in Sydney and London for 10 years, working with some
of the most successful firms in those locations increasingly focused on his
core interests in IT, Telecoms and mediauntil 1994 when he joined Microsoft. Most recently, Chris has been consulting to a
range of corporate clients with a simple vision: to unlock effective value for
clients in every legal, regulatory and policy activity and spend. His clients
covered a diverse mix of industries with a variety of associated needs and
requirements. He remains qualified in both Australia and in the UK. He has
degrees in Law and Commerce from UNSW.
Kelvin graduated in 2010 from the University of New South Wales with a Bachelor of Laws (Hons) and a Bachelor of Science majoring in Psychology. He joined Blueprint Law in 2011 and was admitted as a solicitor in New South Wales, Australia in late 2011.
Since joining Blueprint Law, Kelvin has worked on a variety of commercial matters across different industries, including IT, consumer electronics and online businesses. His experience ranges from assisting start-up businesses to establish appropriate terms of trade, advising on issues relating to privacy and the use of information in marketing and preparing detailed contracts for high-value engagements, including distribution agreements and software development agreements. Kelvin has also assisted a number of our clients with other general aspects of their business, including the protection of intellectual property, handling shareholder disputes and internal restructuring.
Kelvin also has significant litigation experience, having worked on a diverse range of commercial disputes. He has had daily carriage of matters in both the NSW Supreme Court and the Federal Court of Australia which have involved complex legal issues, including corporate insolvency, personal bankruptcy, mortgages and the breach of loan facilities. In this respect, Kelvin has developed a solid knowledge of court processes from having acted in interlocutory proceedings, subpoena matters, primary trials and appellate hearings. Outside of the Courts, Kelvin has assisted our clients in negotiating with third parties to achieve non-litigious solutions in a number of contexts, including claims of breach of copyright in software and unfair preference claims arising from insolvency.
In addition to the above, Kelvin has worked on an assortment of general matters for our clients, including reviewing lease and mortgage agreements, managing trade mark protection in Australia and internationally, advising on contractual remedies and rights of termination, advising on legal regulations affecting certain industries such as consumer warranties and personal securities, and preparing detailed affidavits for use in litigation.
Sneha is a commercial lawyer with particular expertise in the areas of intellectual property, media and entertainment. Sneha haw worked both in-house and in private practice across a range of issues including theatre production agreements, rights acquisitions and distribution as well as copyright and trade mark disputes.
Sneha was admitted to practice as a solicitor in New South Wales in 2008 and holds a Bachelor of Law/Bachelor of Arts degree from the University of New South Wales.
Law is a leading Australian commercial law firm with a focus on
several key industry sectors, invariably working at the cutting-edge
on matters concerning intellectual property and technology.
people are the key to our success and we seek to recruit and retain
the most talented people to service the needs of our superb
clients. You can be assured that if your application is
successful you will play a key role in contributing to your own
success as well as the continuing success of Blueprint Law.
are always interested in applications from lawyers who excel in their
chosen practice areas. We require a strong academic background,
together with excellent relevant experience at a well-regarded
firm. Applications from lawyers with relevant industry
expertise and interests are encouraged.
also take graduates on short-term placements seeking to fulfil their
goes without saying that a friendly and outgoing disposition,
dedication to professional service and a love of life go a long way
to fitting in with the team at Blueprint Law.
make an application, please send your CV and a covering letter
explaining your reason for applying to work with us by email to
or to the Recruitment Officer at Blueprint Law, Level 3, 2 Martin
Place, Sydney NSW 2000.
Law is a leading Australian commercial law firm committed to
providing practical and innovative legal advice with a thorough
understanding of our clients' commercial objectives.
a broad range of commercial legal services combined with
recognised expertise in many industry sectors. We are particularly
well-known for our work in the technology, internet, media,
entertainment, publishing, advertising, marketing and sports sectors.
In recognition of our reputation for Intellectual Property services,
we have been recognised as a Leading Firm in this area by the
2010/2011, 2011/2012, 2012/2013 and 2013/2014 Legal 500 Asia Pacific
Law is a young and dynamic firm with a culture that values
pragmatism, excellence and innovation. We operate at the
cutting-edge of the industry sectors in which we practice and pride
ourselves on our commercial acumen and understanding of legal issues.
new matter is important to us, whether it is a one-off job or a large
project. We provide a solutions-driven service that delivers results,
on time and within budget. And we go the extra mile to get the job
done to protect the commercial interests of our clients.
be delighted to talk to you about your needs and requirements.
Blueprint Law understands what many do not; the business of the law is starting to undergo a period of massive change, driven by new client demands, responding to rapidly evolving business environments.
We see the change in terms of how lawyers work, and how fee arrangements are structured. We also see this in a much deeper sense, in terms of how the profession itself is structured for the future, and how lawyers need to respond to clients and work with them in different ways.
Not all legal firms understand the need for change; most are still caught in traditional business structures, with the conventional challenges of conventional legal and business models, with traditional cost and revenue structures.
We see change as irresistible. Blueprint Law is in the vanguard of organisations who provide legal services that are looking at alternatives and signposting new directions.
These new trends require innovation, pragmatism and flexibility. Creative, open and mutually satisfying paths forward. Effective, efficient and intelligent solutions. Cutting edge responses.
We are very proud of our clients and of our contribution to their successes. Here is a small representative sample of some of our clients (for more information about any of these clients, you can access their websites by clicking on their logos below):
[03-05-2012] - Blueprint Law client, 365cups.com, expands its mobile coffee ordering business to Sydney.
Blueprint Law client, 365cups (www.365cups.com) has established an App that enables cafes to set up virtual stores, enabling commuters to get their coffee fixes faster than ever by placing orders via their mobile devices.
[02-05-2012] - Court decides against price comparison service
The Australian Federal Court’s recent decision against a company providing price comparison services should alert similar businesses to the risks of being found to have engaged in misleading or deceptive conduct.
[21-10-2011] - Blueprint Law and PPM jointly hosting networking event for technology and media industry
Blueprint Law and fund manager, PPM, are jointly hosting a networking event for professionals in the technology and media sectors. The event will be held on our rooftop garden. To see the invitation, please, follow this link
[2011-10-21] - Blueprint Law client, openshed.com.au, launches collaborative consumption web business.
Blueprint Law client, Open Shed Pty Ltd (www.openshed.com.au) went live on 8 October 2011. Open Shed is a peer to peer rental site which helps Australians rent their stuff to friends and neighbours. Open Shed's official launch will be at Blueprint Law's offices on 27 October 2011
[2011-05-23] - Blueprint Law and Ellis Terry jointly hosting IP seminar for technology sector
Blueprint Law and leading patent attorneys, Ellis Terry, are jointly hosting a Breakfast Seminar for new and emerging technology businesses to learn how to identify, protect and commercialize IP rights. For details, please follow this link
[2011-05-23] - Blueprint Law hosting seminar discussing legal issues for new and emerging technology businesses
Blueprint Law is hosting a Breakfast Seminar focusing on typical legal issues that can make the difference between success and failure for technology companies. For details, please follow this link
[2011-01-24] - Inside Film article featuring Blueprint Law’s Gary Rogers
Our Solicitor-Director, Gary Rogers, was recently interviewed by leading film industry magazine, Inside Film, about the role lawyers play in helping production companies with their film projects. Blueprint Law was one of only three law firms named in the article. For a copy of the article, follow this link
[2010-11-30] - UK High Court acknowledges copyright infringement in headlines
The High Court, in a dramatic change to a long-standing principle of copyright law, has recently ruled that copyright can subsist in newspaper headlines. The Court found there to be an infringement by a media monitoring service that reproduced headlines without permission of the copyright owner.
[2010-11-23] - Employer liable for failure to tell employee real financial position
Earlier this month the
Federal Court found in favour of an employee who accepted an offer of
employment based on representations made by the employer which were later held
to be misleading and deceptive (Moss v
Lowe Hunt & Partners Pty Ltd 
[2010-11-17] - The final text of the Anti-Counterfeiting Trade Agreement (ACTA) is released
A joint statement from all negotiating parties to the ACTA was released on 15 November 2010 announcing that all outstanding issues arising out of the Tokyo round of negotiations in October 2010 have been resolved and a final consensus has been reached.
[2010-11-11] - Asia Pacific Legal 500 recommends Blueprint Law
The 2010/2011 edition of Asia Pacific Legal 500, the legal industry’s peer review publication, has recommended Blueprint Law in the intellectual property as well as telecoms, media and technology areas of legal practice.
The Commercial Arbitration Act 2010 (New Act) came into force on 1 October 2010 and represents a major departure from the old Arbitration Act (1984) (Old Act). The New Act brings the domestic arbitration regime into line with the international arbitration regime.
[2010-10-11] - Anti-Counterfeiting Trade Agreement (ACTA): Tokyo round makes headway
The 11th and final round of negotiations on the ACTA took place in Tokyo this month. This round has lead to a significant breakthrough in the development of international standards for the enforcement of intellectual property rights between member nations.
[2010-10-07] - Functions of NSW Fair Trading being transferred
The Business Names Register established under the Business Names Act 2002 (NSW) and the business licensing scheme are currently managed by NSW Fair Trading. From next year, this role will be taken out of the hands of state authorities in favour of a national system.
[2010-08-27] - Use by advertisers of registered trade marks in Google AdWords: a good idea?
An important decision of the European Court of Justice (ECJ) last month in the case of Portakabin Limited and Portakabin BV v Primakabin BV, has further clarified the question of liability in relation to the use of registered trade marks as part of ‘keywords’ used within Google’s AdWords service.
[2010-08-06] - Not the end of the road for Roadshow?
An appeal from the Federal Court decision of Roadshow Films Pty Ltd v iiNet Ltd handed down in February this year may go a little further in resolving the practical issues surrounding copyright infringement occurring through illegal movie downloads.
[2010-07-15] - Producer Offset Scheme for feature films
The Producer Offset scheme (Offset) was introduced in 2007 as a means of boosting the domestic film industry in Australia by providing a 40% rebate on qualifying production expenditure to production companies with qualifying feature film projects. The 40% rebate is also available for feature films produced as official co-productions but with different rules on calculating the Offset. For films that are not classified as feature films, such as television series and documentaries (also including official co-productions), the rebate is reduced to 20%. The Offset is administered by Screen Australia.
The new Australian Consumer Law (ACL) prohibits unfair terms in standard form consumer contracts. Such terms are void and unenforceable. This may have substantive undesirable consequences for the contract as a whole.
[2010-06-16] - Take genuine steps to resolve disputes
All potential litigants who wish to commence an action in the Federal Court or Federal Magistrates Court will soon be required to take genuine steps to resolve the issues they have before they commence court action.
[2010-04-01] - Australia joins the Hague Service Convention
Parties engaging in civil and commercial litigation in Australia now have available a more reliable, cost and time efficient method of serving and being served with judicial and extrajudicial documents in relation to disputes with overseas parties.