Blueprint Law offers a full range of commercial legal services across many industry sectors, for both large and small clients. We have a dedicated team of experienced and trusted lawyers with technical expertise, industry knowledge and commercial awareness committed to excellence, pragmatism and delivering solutions.
Structuring of new businesses
Restructuring of existing businesses
Shareholder and Unitholder Agreements
Minority shareholder advice
Acquisition and sales of businesses
Sale and purchase of shares
Advice on directors’ duties
Drafting and reviewing all forms of commercial contracts
Advice on insolvency issues
Blueprint Law has been recognised for our intellectual property expertise by being awarded 'Leading Firm'
status by the Legal 500 Asia Pacific Guide for 2012 and 2013.
We provide commercial and strategic advice across a range of industries, including information technology, entertainment, publishing and brand-rich businesses.
Developing trademark strategies and programs (nationally and internationally)
Name and trademark availability searches (nationally and internationally)
Filing trademark applications (nationally and internationally)
Trademark infringement claims and proceedings
Trademark opposition applications and proceedings
Cancellation and removal of trademarks applications and proceedings
Trade mark monitoring services
Intellectual property disputes and proceedings
Copyright infringement claims and proceedings
Intellectual property assignments and licences
Domain name registrations and transfers
Blueprint Law has particular expertise in relation to the technology sector, covering all aspects of hardware and software provision, development services and online commerce. We have particular expertise assisting online start-ups across all areas of legal advice to help get then up and running. We have also advised several IT consulting companies in relation to their contractual arrangements with customers.
Advising in relation to software licensing arrangements
Drafting terms and conditions for online businesses
Preparing documents for joint ventures, teaming agreements and commercialisation of software-based businesses
Conducting website and business audits for legal compliance
Advising on data protection and privacy law issues
Handling domain names disputes
Preparing technology companies for sale
Blueprint Law has particular expertise assisting start-ups across different industry sectors, many of which have been new online businesses.
Advising on and drafting non-disclosure agreements
Drafting and reviewing terms + conditions
Assisting in developing terms of trade
Developing trademark strategies and securing trademark protection for brands (nationally and internationally)
Copy clearance for websites
Drafting privacy policies
Advising on finance deals, joint ventures and partnership arrangements
Advising on the structuring, or restructuring of business
Drafting and reviewing employment contracts and consultancy agreements for contractors
Media + Entertainment
Blueprint Law is one of the leading entertainment and media law practices in Australia, with significant experience both locally and internationally. We provide high-quality advice on all relevant legal issues supported by our thorough understanding of the commercial and creative objectives of our clients.
Film and television production
Option and purchase deals
Financing and investment agreements
Distribution and sales agency arrangements
Television format licensing
Advertising + Marketing
Advise on legal issues relating to advertising and marketing campaigns
Legal clearance of concepts and content
Third party supplier contracts for including for content production
Sponsorship and endorsement arrangements
Event organization and sponsorship
Commercial rights and media exploitation
Manufacture, sale and distribution of associated sporting goods
Blueprint Law advises clients in all
key areas of employment law and practice, both contractual and
contentious. We aim to help our clients negotiate the complex
maze of employment laws in a timely, sensitive and pragmatic
Preparing and reviewing employment contracts
Advising on termination of employment including summary dismissals
Advising in relation to redundancy issues
Representing clients in relation to unfair dismissal claims and proceedings
Advising on contractor vs employee arrangements
Blueprint Law has wide-ranging experience and expertise in commercial dispute resolution, both domestic and international. Our dispute resolution skill-set covers the full spectrum of litigation, arbitration and alternative dispute resolution. We provide pragmatic and quality advice geared to finding cost-effective solutions.
Implementing a general contracting and risk management framework
Advising on litigious matters with a view to reaching a negotiated settlement
Assisting clients with commercial negotiations, including providing meeting room facilities
Accompanying clients to interviews and meetings for ongoing disputes
Advising on and engaging in alternative dispute resolution avenues, such as mediation and arbitration
Acting in litigious matters, including representing clients at trial and appealing judgement outcomes
Acting as agent for interstate law firms conducting matters in Sydney
At Blueprint law, we get excited when we work in those areas of the
law we enjoy the most.
When we get the chance to work as part of a client’s business team,
our levels of enthusiasm are even higher. Helping to solve business
problems of all kinds with key business managers. Using our legal
skills and our legal and industry experience. Cost effectively.
Adding value. Providing capacity.
How do we do this? In different ways – primarily through
Insourcing, Project Support and Program Outsourcing.
We work with our clients to look at how best to resource existing
legal requirements of their business. The right decisions can reduce
both variable and fixed legal expenditures, or alternatively allow a
greater level of legal support on existing budgets.
Typically structured as secondments, these can be flexible to meet
the requirements of the business. The arrangements can be part time,
full time or a combination of both. They can be on-site or remote or
some combination of both. We match your requirements with the right
Blueprint can provide essential project support. This includes
traditional legal support on large transactions, disputes and crisis
response. It also includes the kinds of support that businesses need
to keep their businesses healthy.
We structure the support in close dialogue with you. Our core focus
is to place individuals to engage as part of an existing legal team,
or to be inserted to manage legal projects and work. This support
can be scaled to complement and respond to peak loads and
extraordinary events. It can be implemented using secondments or
We also structure packages tailored specifically for clients to
address specific legal and regulatory concerns. These can include
training programs, and tailored packages to address core back office
functions and organisational compliance and governance requirements. For example, Trade Practices, anti-corruption, privacy, OH&S and
There are many ways to achieve improved outcomes and solutions from
an organisation’s legal and regulatory activity, management and
expenditure. For example, to effectively commoditise specific work
areas, or to put better structures in place to get work done at less
expense or to provide core back office functions such as company
secretarial or board support.
Blueprint Law can provide flexible, efficient and unique solutions.
Gary Rogers established Blueprint Law in 2004 to offer high-quality legal services with a thorough understanding of the commercial context relevant to its clients. Since then, Blueprint Law has increased its client base almost entirely through referrals and recommendations and boasts an enviable roster of successful clients.
Gary has over 20 years’ experience gained at respected commercial law firms in the UK and Australia, including the firm now known as K&L Gates and Coudert Brothers. He has worked in Sydney, Los Angeles and London, including four years as senior in-house counsel with major free-to-air broadcasters, Channels 4 and 5, in the UK.
Gary has worked across a broad range of commercial and corporate law issues, including joint ventures, financing, acquisitions and disposals, across many industry sectors. Gary's particular expertise lies in relation to providing advice on the commercial application of intellectual property rights in many different industries. He is also vastly experienced in relation to film and television financing, production and distribution. He also has significant litigation experience, particularly in relation to intellectual property, media and technology matters. His clients are predominantly in the media, entertainment, intellectual property and technology areas of legal practice.
Gary is admitted to practice in New South Wales, Australia and originally qualified in England & Wales.
Karina joined Blueprint Law in 2010 and works predominantly within the firm's intellectual property, general commercial and employment law practices. Her experience includes advising in relation to intellectual property protection programs, intellectual property disputes, commercial transactions and documents and employment law matters including employment disputes, predominantly on behalf of employers.
As a part of Blueprint Law's litigation practice, Karina has also been involved in matters ranging from debt recovery and insolvency proceedings to consumer law and intellectual property disputes in the Federal Circuit Court. Karina has also assisted in the structuring, and drafting of a range of agreements for clients operating within the technology, media and entertainment sectors.
Karina holds a Bachelor of Laws, Bachelor of Commerce and Diploma of Legal Practice and is admitted to practice as a solicitor in New South Wales.
Tania joined Blueprint Law as our Practice Support Executive in February 2013 after completing an internship with the firm in 2012. In her role, Tania supports the Blueprint Law team in organisational and administrative tasks, assisting with research for client matters, trade mark filings, attendances at Court and carrying out other paralegal tasks.
Tania is currently a student at the University of Wollongong where she is in her final year of a double degree of Law and Arts (majoring in Media and Cultural Studies).
Chris has been involved in advising and working with businesses in the Information Technology, Communications and Intellectual Property industries for over 25 years.He has provided legal and commercial advice across the broad spectrum of business activity including contracts, their preparation, negotiation and support and in dispute resolution. He has extensive experience in all aspects of distribution, sales and marketing of products and services, the development, licensing and commercialization of Intellectual Property, and compliance generally including Trade Practices, Anti-Corruption and Privacy.In particular, Chris has extensive experience in supporting all aspects of end to end software business – development, path to market, launch and growth – and in structuring new media internet businesses. He has worked on significant deals in the IT, Communications and Technology fields more broadly.
Chris held senior legal roles in
South Asia and the Pacific for Microsoft and its subsidiaries in the region for
over 14 years, roles which had broad responsibility to support and guide a
range of business groups. He has many
years international experience and has worked with and as part of teams
entering a range of new product markets and greenfield national markets.Ultimately he was on the Senior Leadership
team for Microsoft in Australia and New Zealand as head of function for the
Legal and Corporate Affairs team. Chris and his team were responsible for
providing legal advice and support, driving programs to improve Microsoft’s
image and reputation, managing government and community relations programs and
to manage critical risks including governance and compliance. Chris had an
additional focus on policy development, compliance and regulatory issues and
was Chair of the Australia/New Zealand Compliance Committee.
Prior to Microsoft, Chris trained
and practised as a lawyer in Sydney and London for 10 years, working with some
of the most successful firms in those locations increasingly focused on his
core interests in IT, Telecoms and mediauntil 1994 when he joined Microsoft. Most recently, Chris has been consulting to a
range of corporate clients with a simple vision: to unlock effective value for
clients in every legal, regulatory and policy activity and spend. His clients
covered a diverse mix of industries with a variety of associated needs and
requirements. He remains qualified in both Australia and in the UK. He has
degrees in Law and Commerce from UNSW.
Kelvin graduated in 2010 from the University of New South Wales with a Bachelor of Laws (Hons) and a Bachelor of Science majoring in Psychology. He joined Blueprint Law in 2011 and was admitted as a solicitor in New South Wales, Australia in late 2011.
Since joining Blueprint Law, Kelvin has worked on a variety of commercial matters across different industries, including IT, consumer electronics and online businesses. His experience ranges from assisting start-up businesses to establish appropriate terms of trade, advising on issues relating to privacy and the use of information in marketing and preparing detailed contracts for high-value engagements, including distribution agreements and software development agreements. Kelvin has also assisted a number of our clients with other general aspects of their business, including the protection of intellectual property, handling shareholder disputes and internal restructuring.
Kelvin also has significant litigation experience, having worked on a diverse range of commercial disputes. He has had daily carriage of matters in both the NSW Supreme Court and the Federal Court of Australia which have involved complex legal issues, including corporate insolvency, personal bankruptcy, mortgages and the breach of loan facilities. In this respect, Kelvin has developed a solid knowledge of court processes from having acted in interlocutory proceedings, subpoena matters, primary trials and appellate hearings. Outside of the Courts, Kelvin has assisted our clients in negotiating with third parties to achieve non-litigious solutions in a number of contexts, including claims of breach of copyright in software and unfair preference claims arising from insolvency.
In addition to the above, Kelvin has worked on an assortment of general matters for our clients, including reviewing lease and mortgage agreements, managing trade mark protection in Australia and internationally, advising on contractual remedies and rights of termination, advising on legal regulations affecting certain industries such as consumer warranties and personal securities, and preparing detailed affidavits for use in litigation.
Sneha is a commercial lawyer with particular expertise in the areas of intellectual property, media and entertainment. Sneha haw worked both in-house and in private practice across a range of issues including theatre production agreements, rights acquisitions and distribution as well as copyright and trade mark disputes.
Sneha was admitted to practice as a solicitor in New South Wales in 2008 and holds a Bachelor of Law/Bachelor of Arts degree from the University of New South Wales.
Law is a leading Australian commercial law firm with a focus on
several key industry sectors, invariably working at the cutting-edge
on matters concerning intellectual property and technology.
people are the key to our success and we seek to recruit and retain
the most talented people to service the needs of our superb
clients. You can be assured that if your application is
successful you will play a key role in contributing to your own
success as well as the continuing success of Blueprint Law.
are always interested in applications from lawyers who excel in their
chosen practice areas. We require a strong academic background,
together with excellent relevant experience at a well-regarded
firm. Applications from lawyers with relevant industry
expertise and interests are encouraged.
also take graduates on short-term placements seeking to fulfil their
goes without saying that a friendly and outgoing disposition,
dedication to professional service and a love of life go a long way
to fitting in with the team at Blueprint Law.
make an application, please send your CV and a covering letter
explaining your reason for applying to work with us by email to
or to the Recruitment Officer at Blueprint Law, Level 3, 2 Martin
Place, Sydney NSW 2000.
Law is a leading Australian commercial law firm committed to
providing practical and innovative legal advice with a thorough
understanding of our clients' commercial objectives.
a broad range of commercial legal services combined with
recognised expertise in many industry sectors. We are particularly
well-known for our work in the technology, internet, media,
entertainment, publishing, advertising, marketing and sports sectors.
In recognition of our reputation for Intellectual Property services,
we have been recognised as a Leading Firm in this area by the
2010/2011, 2011/2012, 2012/2013 and 2013/2014 Legal 500 Asia Pacific
Law is a young and dynamic firm with a culture that values
pragmatism, excellence and innovation. We operate at the
cutting-edge of the industry sectors in which we practice and pride
ourselves on our commercial acumen and understanding of legal issues.
new matter is important to us, whether it is a one-off job or a large
project. We provide a solutions-driven service that delivers results,
on time and within budget. And we go the extra mile to get the job
done to protect the commercial interests of our clients.
be delighted to talk to you about your needs and requirements.
Blueprint Law understands what many do not; the business of the law is starting to undergo a period of massive change, driven by new client demands, responding to rapidly evolving business environments.
We see the change in terms of how lawyers work, and how fee arrangements are structured. We also see this in a much deeper sense, in terms of how the profession itself is structured for the future, and how lawyers need to respond to clients and work with them in different ways.
Not all legal firms understand the need for change; most are still caught in traditional business structures, with the conventional challenges of conventional legal and business models, with traditional cost and revenue structures.
We see change as irresistible. Blueprint Law is in the vanguard of organisations who provide legal services that are looking at alternatives and signposting new directions.
These new trends require innovation, pragmatism and flexibility. Creative, open and mutually satisfying paths forward. Effective, efficient and intelligent solutions. Cutting edge responses.
The Creature Technology Company was thrilled when it received the commission to create the three giant animatronic mascots - the Bear, Leopard and Hare - for the XXII Olympic Winter Games Opening and Closing Ceremonies in Sochi, Russia in February 2014...but we were also apprehensive about the contractual side of things dealing with the IOC and a Russian client for the first time. Fortunately Gary Rogers and the Blueprint Law team proved up to the challenge and the whole process went extremely smoothly. They have a terrific no-nonsense approach to complex matters and I felt very much relieved to have Gary on my team.
- Tim Rolfe, Commercial Director, The Creature Technology Company
Being in TV and Print Media, we moved our legal affairs to Blueprint Law for their Industry experience and knowledge. Their experience makes negotiations more efficient and their advice invaluable to our business.
- Tara Dennis, Tara Dennis Pty Ltd
Gary's team at Blueprint provide excellent, professional commercial legal advice. I have used them for more than one business and intend to continue using their services in the future.
Blueprint were particularly excellent when I was legally threatened by another party. Their advice made it easy to respond robustly, consider the options without concern and provided a great final outcome for me. I would recommend you put your trust in the Blueprint team.
- Stuart Guthrie, Co-Founder, Polonious
Blueprint listened carefully to our brief, and responded quickly, efficiently and most importantly, with the utmost attention to detail. Their approach is refreshing in a world that seems so daunting to clients who are requiring legal advice for the first time.
- Matthew Turk, Sportcast Pty Ltd
The Blueprint Law team has been a valuable ally in our commercial dealings. We can't recommend them highly enough.
- Andrew Travers, Machrent Pty Ltd
Blueprint Law have looked after all our legal needs, from Terms and Conditions to trademarks and contracts. We have also had some urgent legal matters that needed attending to and BPL resolved these issues swiftly and in our favour - with BPL we know we are in great hands.
- Simone Eyles, Co-Founder and Director, 365Cups Pty Ltd
I consider myself very fortunate to have found Blueprint Law at the time we started the company. Gary and his team continually help us engage with our clients with a level of professionalism and legal robustness that gives us the confidence to deal with clients much bigger than we would otherwise. Gary is unusually friendly for a lawyer, his approach is thorough and methodical which has proven to be an asset on several occasions.
I consider Blueprint as an invaluable pillar of our business.
- Rich Atkinson, Managing Director, Piran Digital
Gary and his team at Blueprint Law has been an invaluable support for our business for several years for a variety of matters including purchase, sale and disputes. They have always provided practical and effective legal advice, with a solid commercial approach.
- Cara Edwards, Co-Founder and Director, Pinnacle Financial Services Academy
As a new manufacturing company in the rapidly expanding, complex and competitive technology market, the knowledge and security provided by Gary Rogers and the Blue Print Law team have been pivotal in the success of My Myk.
We are truly thankful for and value the meticulous, caring and professional support from Gary and his team. His Commercial and IP legal advice has ensured that we have a secure structure for the company to progress and build successfully.
MY MYK CEO, David Green says: "they are great people to work with and we're extremely fortunate to have them on our team."
- Ingrid Shears, Managing Director, My Myk Pty Ltd
Our experience with Blueprint Law has been nothing short of exceptional. As our business evolves to include cloud scenarios, Blueprint Law provide a trusted, high quality service with superior IP expertise in the technology domain.
- Nicki Page, CEO, Breeze
NSW Law Society referred me to Gary from Blueprint Law over 5 years ago for copyright advice, and since then I have hit him up for advice on a number of different business matters including different partnership agreements.
Gary's sound advice has always given me enormous confidence to make some tough decisions, and based on this trust, Gary will always be my first call for all the legal matters associated with my current and future businesses.
- Joclyn McCahon, Agent and Company Director, Flipp Management
[03-05-2012] - Blueprint Law client, 365cups.com, expands its mobile coffee ordering business to Sydney.
Blueprint Law client, 365cups (www.365cups.com) has established an App that enables cafes to set up virtual stores, enabling commuters to get their coffee fixes faster than ever by placing orders via their mobile devices.
[02-05-2012] - Court decides against price comparison service
The Australian Federal Court’s recent decision against a company providing price comparison services should alert similar businesses to the risks of being found to have engaged in misleading or deceptive conduct.
[21-10-2011] - Blueprint Law and PPM jointly hosting networking event for technology and media industry
Blueprint Law and fund manager, PPM, are jointly hosting a networking event for professionals in the technology and media sectors. The event will be held on our rooftop garden. To see the invitation, please, follow this link
[2011-10-21] - Blueprint Law client, openshed.com.au, launches collaborative consumption web business.
Blueprint Law client, Open Shed Pty Ltd (www.openshed.com.au) went live on 8 October 2011. Open Shed is a peer to peer rental site which helps Australians rent their stuff to friends and neighbours. Open Shed's official launch will be at Blueprint Law's offices on 27 October 2011
[2011-05-23] - Blueprint Law and Ellis Terry jointly hosting IP seminar for technology sector
Blueprint Law and leading patent attorneys, Ellis Terry, are jointly hosting a Breakfast Seminar for new and emerging technology businesses to learn how to identify, protect and commercialize IP rights. For details, please follow this link
[2011-05-23] - Blueprint Law hosting seminar discussing legal issues for new and emerging technology businesses
Blueprint Law is hosting a Breakfast Seminar focusing on typical legal issues that can make the difference between success and failure for technology companies. For details, please follow this link
[2011-01-24] - Inside Film article featuring Blueprint Law’s Gary Rogers
Our Solicitor-Director, Gary Rogers, was recently interviewed by leading film industry magazine, Inside Film, about the role lawyers play in helping production companies with their film projects. Blueprint Law was one of only three law firms named in the article. For a copy of the article, follow this link
[2010-11-30] - UK High Court acknowledges copyright infringement in headlines
The High Court, in a dramatic change to a long-standing principle of copyright law, has recently ruled that copyright can subsist in newspaper headlines. The Court found there to be an infringement by a media monitoring service that reproduced headlines without permission of the copyright owner.
[2010-11-23] - Employer liable for failure to tell employee real financial position
Earlier this month the
Federal Court found in favour of an employee who accepted an offer of
employment based on representations made by the employer which were later held
to be misleading and deceptive (Moss v
Lowe Hunt & Partners Pty Ltd 
[2010-11-17] - The final text of the Anti-Counterfeiting Trade Agreement (ACTA) is released
A joint statement from all negotiating parties to the ACTA was released on 15 November 2010 announcing that all outstanding issues arising out of the Tokyo round of negotiations in October 2010 have been resolved and a final consensus has been reached.
[2010-11-11] - Asia Pacific Legal 500 recommends Blueprint Law
The 2010/2011 edition of Asia Pacific Legal 500, the legal industry’s peer review publication, has recommended Blueprint Law in the intellectual property as well as telecoms, media and technology areas of legal practice.
The Commercial Arbitration Act 2010 (New Act) came into force on 1 October 2010 and represents a major departure from the old Arbitration Act (1984) (Old Act). The New Act brings the domestic arbitration regime into line with the international arbitration regime.
[2010-10-11] - Anti-Counterfeiting Trade Agreement (ACTA): Tokyo round makes headway
The 11th and final round of negotiations on the ACTA took place in Tokyo this month. This round has lead to a significant breakthrough in the development of international standards for the enforcement of intellectual property rights between member nations.
[2010-10-07] - Functions of NSW Fair Trading being transferred
The Business Names Register established under the Business Names Act 2002 (NSW) and the business licensing scheme are currently managed by NSW Fair Trading. From next year, this role will be taken out of the hands of state authorities in favour of a national system.
[2010-08-27] - Use by advertisers of registered trade marks in Google AdWords: a good idea?
An important decision of the European Court of Justice (ECJ) last month in the case of Portakabin Limited and Portakabin BV v Primakabin BV, has further clarified the question of liability in relation to the use of registered trade marks as part of ‘keywords’ used within Google’s AdWords service.
[2010-08-06] - Not the end of the road for Roadshow?
An appeal from the Federal Court decision of Roadshow Films Pty Ltd v iiNet Ltd handed down in February this year may go a little further in resolving the practical issues surrounding copyright infringement occurring through illegal movie downloads.
[2010-07-15] - Producer Offset Scheme for feature films
The Producer Offset scheme (Offset) was introduced in 2007 as a means of boosting the domestic film industry in Australia by providing a 40% rebate on qualifying production expenditure to production companies with qualifying feature film projects. The 40% rebate is also available for feature films produced as official co-productions but with different rules on calculating the Offset. For films that are not classified as feature films, such as television series and documentaries (also including official co-productions), the rebate is reduced to 20%. The Offset is administered by Screen Australia.
The new Australian Consumer Law (ACL) prohibits unfair terms in standard form consumer contracts. Such terms are void and unenforceable. This may have substantive undesirable consequences for the contract as a whole.
[2010-06-16] - Take genuine steps to resolve disputes
All potential litigants who wish to commence an action in the Federal Court or Federal Magistrates Court will soon be required to take genuine steps to resolve the issues they have before they commence court action.
[2010-04-01] - Australia joins the Hague Service Convention
Parties engaging in civil and commercial litigation in Australia now have available a more reliable, cost and time efficient method of serving and being served with judicial and extrajudicial documents in relation to disputes with overseas parties.